In this recording with competitive intelligence lead, Jacky Chau, you will learn how to navigate the competitive keyword and ad spend dashboards. We'll also walkthrough the following use cases that compare Amazon's and Walmart's top keywords metrics including:
High-level snapshot of key metrics, including clicks, ad spend and CPCs
Top categories by paid clicks for selected retailer to the same categories for the other retailer
Paid clicks and cost-per-click for selected product categories
Category performance over time by paid clicks and average CPCs
Ad spend by SBUs over time
Deep dive on Amazon top keyword ad spend pools by keywords and brands
Highest keyword ad spend pools of a selected SBU, super department and department